As higher education institutions contend with a ‘demographic dip’ in the student recruitment pipeline, the ability to adapt recruitment techniques is more important than ever. With increasing scrutiny from the public on university marketing budgets, there is also increasing pressure to deliver a clear return on investment.
At Cloud Officer, we believe that agile institutions, with a strong data foundation, and ability to run analytics on their data, will be the ones to win in this new uncertain environment.
This is why we help higher education organisations analyse data across their marketing and recruitment tools, monitor key metrics, and provide actionable insights to be fed back into their recruitment processes.
A single platform for all your recruitment data.
Cost effective and extremely fast integration of new marketing data sources.
Put your data to work using Machine Learning. Discover insights such as the leads that are most likely to apply.
Our bespoke approach starts with understanding the metrics your institution is looking to monitor and improve; then we look at your current tools and data you capture.
We work with you to integrate all data sources in one cloud-based platform, which we configure for you. Using this type of technology as part of our engagement enables us to deliver quick results and keep up-front fees low.
As a result, you will have access to analytics and dashboards covering your entire marketing and recruitment ecosystem.
Adding machine learning technology, the solution will also provide clear actionable insights, which can be pushed right back into your marketing and recruitment funnels.